Privacy Policy

Last updated: September 14, 2025

This Privacy Policy describes how RentCars (owner of the website rentcarstirana.com) collects, uses, stores and protects your personal data when visiting the website and using our car rental services in Albania.

1. Who we are

Data Controller: RentCars Tirana
Address: Tirana, Albania

2. What data we collect

  • Identification and contact data: first name, last name, email, phone number, country of residence.
  • Driver verification data: driver’s license number and issuing country, validity period; if required, a copy of passport/ID in line with the law.
  • Booking data: reservation code, rental dates, car class/model, pick up/return location, extras (child seat, additional driver, insurance), flight number (optional).
  • Payment data: payment method, billing details. Card processing is handled by secure providers (we do not store full card details on our servers).
  • Communications: messages sent via forms, email or phone, as well as our responses.
  • Technical data: IP address, device/browser type, visited pages, cookies, approximate geolocation (city/country).
  • Location data (optional): if you allow it in your browser/device for nearest pick up point suggestions.

3. Why and on what legal basis we process data

  • Contract performance (Art. 6(1)(b) GDPR): processing bookings, preparing rental agreements, car handover/return, billing.
  • Legitimate interest (Art. 6(1)(f)): fraud prevention, service support, site analytics, service improvement.
  • Legal obligation (Art. 6(1)(c)): accounting, record keeping, compliance with legal requirements.
  • Consent (Art. 6(1)(a)): marketing emails, use of certain cookies/analytics, storing copies of documents beyond the minimum period.

4. Cookies and analytics

We use cookies for site functionality, remembering choices and analytics. You can manage cookies in your browser settings or through the consent banner.

  • Essential cookies: ensure site functionality and booking process.
  • Analytics cookies: collect statistics (e.g. Google Analytics). Used only with your consent.
  • Marketing cookies (optional): for personalized advertising only with your consent.

Examples of third party services: Google Analytics, Google Maps, payment providers. Their privacy policies apply in addition to ours.

5. Who we share data with

  • Fleet/insurance partners: to fulfill bookings, provide vehicles and insurance coverage.
  • IT/hosting/CRM/analytics providers: to support the website and services.
  • Authorities: when required by law (for example, upon official request).

We do not sell your personal data.

6. International transfers

If data is transferred outside the EEA/UK, we apply appropriate safeguards (such as EU Standard Contractual Clauses) and work only with trusted providers.

7. Data retention

  • Booking and accounting records: up to 5 years (or other period required by law).
  • Driver document copies: during the rental period and a reasonable time after (e.g. up to 365 days) for dispute/fine resolution, or longer if required by law.
  • Communications/requests: up to 3 years.
  • Marketing with consent: until consent is withdrawn.

8. Data security

We implement technical and organizational security measures (encryption, access controls, access logs, data minimization). No method of transmission or storage can guarantee 100% security, but we continuously improve our protection.

9. Your rights

Under GDPR (if applicable) you have the right to: access, rectify, delete, restrict processing, data portability, object to processing, withdraw consent.

10. Marketing communications

We send marketing messages only with your consent. You can unsubscribe at any time via the link in the email or by contacting us.

11. Children’s data

Our services are not intended for individuals under 18. We do not knowingly collect children’s data. If you believe a child has provided us with data, contact us for deletion.

12. Third party links

The site may contain links to third party websites. We are not responsible for their policies and content. We recommend reviewing their privacy policies.

13. Changes to this Policy

We may update this Policy from time to time. The new version takes effect upon publication on this page with the updated date.

15. Additional information about cookies

When you first visit the site, we show a cookie consent banner. You can change your choice anytime via the “Cookie settings” link in the footer.

  • How to disable cookies in your browser: instructions are available on Chrome, Safari, Firefox, Edge support websites.
  • Consequences of disabling: some functions (booking, saving preferences) may be limited.
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